Advertising spend continues to move to the mobile marketplace

Advertising spend continues to move to the mobile marketplace. Twitter and Facebook, two giants in the social media space, have just delivered their latest financial reports. In the case of Twitter markets were disappointed by the levels of engagement on the platform, Facebook has just reported and is down over 9% in after market trade - despite meeting market expectations. The story for many is around active users and user growth. For me the interesting stats revolve around the progression towards advertising revenue generated via mobile devices. The evolution of mobile marketplaces is in its infancy yet the revenue trends from these two companies should speak volumes to any business questioning where they should be focusing their efforts when it comes to customer engagement. From a stand still in 2012 Twitter now generates 85% of it's $309 million advertising revenue via mobile. The chart attached shows Facebook's latest revenue breakdown between mobile and non-mobile. A staggering transition in just two years....