How to overcome your behavioural biases

Backed by two decades of experience in quantitative investing, SSGA's Bruce Apted shares how investors can overcome their emotions.
Ally Selby

Livewire Markets

If you believe that markets are inefficient, and for any investors who own individual stocks I sincerely hope you do, you likely believe that the prices of assets will occasionally disconnect from their true value. 

This could be thanks to negative or positive news, publicly available information not being reflected in a stock's share price, the omnipresent market psychology at the time, or human behavioural biases or emotions. 

Some of this mispricing can be shorter term than others. Take ResMed (ASX: RMD), which has rallied more than 30% after investors, professionals and punters alike, realised that Ozempic fears may be overcooked. 

Others, however, are far more persistent. According to State Street Global Advisors' Bruce Apted, it's these persistent, repeatable anomalies that can create the best opportunities for investors.  

"The best way to find those is to find ones that are linked to behavioural biases. As humans, we like to think we're rational, but there's a lot of emotion in our decision-making process," he explains. 
"It's that interaction with how investors are looking at securities, assessing the information around securities and mispricing those securities, which creates opportunities for us." 

In this episode of The Pitch, Apted takes investors through the quantitative investing basics, outlines what creates mispricing in the market, and shares how investors can overcome their behavioural biases to identify wrongly discounted stocks trading at bargain prices. 

Note: This video was recorded on Wednesday 10 April 2024. You can watch the video or read an edited transcript below.

Edited Transcript

Ally Selby: Hello and welcome to Livewire's The Pitch. I'm Ally Selby, and today, we'll be learning about something that you may consider a black box. It's quant investing. We're going to be breaking down the red tape that surrounds it. And to do that, we're joined by Bruce Apted from State Street Global Advisors. Thank you so much for joining us today, Bruce.

Quant investing has been dubbed a black box. Distilled simply and without any jargon, what makes it different to fundamental investing?

Bruce Apted: I'm glad you brought up that point about the "black box" because I think it is a bit of a misnomer in the market. I think it's an unfair characterisation and it's normally something that people will put out there that don't understand it so they're just characterising something with a throwaway line. So I think it's really unfair.

I'd go so far as to say that all of the factors in our process are transparent and fundamentally based. When we think about researching a topic or a potential anomaly in markets, we start with economic rationale. That is front and foremost to how we think about it. We're trying to understand mispricings in markets, mostly based on behavioural biases, and to do that, we need to understand how humans react to these certain circumstances and how that creates mispricing. 

I would actually go so far as to say if someone has a "black box" quant process, run for the hills because I think it's very dangerous. You need to have that transparency because it helps you understand what's working and what isn't working at different times, and also so you can decompose it. It's like having a car, not knowing how to fix the engine, it's a problem. You need to have that transparency and be able to understand what's going on underneath the hood.

What is quant investing? What makes it different?

Bruce Apted: What makes it different? I think there are probably lots of different ways you can think about it being different. But for me, one of the key characteristics is that we'd say that quant is about probability, not perfection. So if you're a fundamental manager, what you do is a very deep dive on these stocks - you know them super well, you're speaking to the customers, you're speaking to the suppliers, you're questioning management about strategy. There's a lot of work that goes into it, but you're focusing on one stock.

So what we can do in the quant world is we can apply fundamental analysis on those stocks. We don't go as deep, but we go much broader. So it's all about breadth. And if you ever speak to quants, they'll always go on about breadth, because it's the answer. 

So a really good way to think about it and something I often talk to people about to understand the concept of breadth and getting your expected value in the long term is tossing a coin. You can toss a coin once or twice and you could get two heads or two tails, right? You're not going to get your expected value with such a small sample. If you toss that coin 1,000 times, you're much more likely to get 500 heads, 500 tails or very close to that even distribution. So we call that getting your expected value when applying breadth to it.

And so that's the edge that quant has, it's not about perfection of knowledge but enough knowledge to give you an edge and then applying it in a really consistent way. So I think that's something that quant does very well and that's something that we focus on in our business.

There are over 30,000 stocks in your investment universe. How does a company make its way into the portfolio?

Bruce Apted: We run different types of portfolios for different investors so it's hard to generalise exactly how many numbers we have, but if we're thinking of one of our global enhanced mandates, for example, that would typically have an MSCI universe of about 1,600 names. But how many names do we have in the portfolio? Typically, depending on the tracking error, it's around 600 names. 

The key thing to understand is we're looking at active bets from that benchmark in that style, so we literally have active bets across the full spectrum of companies in the universe. And what we're trying to do is take a large number of small active bets to get exposure to the best ideas while also reducing our exposure to risk factors in our process.

So, it's all about getting consistent results, getting exposure to the best ideas and themes without getting too much stock-specific risk and controlling risk factors like sector exposures and different things like that.

You talked about mispricings and how quant can take advantage of that, what creates market inefficiencies?

Bruce Apted: Great question. And I think it goes to the heart of an investment philosophy - how do you think about mispricings, how do you go about finding them, and then how do you go about exploiting them? There are lots of layers to that as well.

So for us, first I'd just say blanket-wise, there are lots of different inefficiencies in markets and you can develop investment styles to try and exploit them. For us, what we're looking for is mispricings that are persistent through time. They're repeatable, and also, they need to have a certain duration. They need to be something you can exploit over a period of time because if it's very short term, it can be an anomaly that's there but you can't actually capture it in real life once you take into account trading costs, etc. So what we look for is enduring repeatable anomalies.

The best way to find those is to find ones that are linked to behavioural biases. As humans, we like to think we're rational but there's a lot of emotion in our decision-making process, and it's that interaction with how investors are looking at securities, assessing the information around securities and mispricing those securities, that creates opportunities for us.

So maybe I'll give you an example that everyone would understand and relate to. So as humans, we tend to over-extrapolate recent events. So where there's some crisis going on at the moment, we tend to say, "Okay, that's happening at the moment. It's a terrible thing or a really good thing." We're going to think that's going to happen in the future for longer than it actually does. So it's called over-extrapolating short-term and not really thinking about the long-term effects. And that happens in the context of markets. Stocks with good news, people will over-extrapolate that too far into the future, not just one year, two years, three years, but they might extrapolate it out 10 years and suddenly, they're pricing a security on unsustainable types of growth.

Equally, for stocks that are going through a really difficult time, people give up on them. People just say, "I don't want to be in that stock anymore. That story is gone. It's too hard. I don't want to go there." So they'll basically discount that stock more than it needs to be. And so you get these mispricings in valuation that's set up based on that behavioural bias, and we just see investors continually repeat that process over and over.

Are there any other long-term human biases investors should be aware of?

Bruce Apted: Well, the lottery effect is another one, which is how investors think about payoffs and the stocks that they gravitate towards because of those payoffs.

The other one that I think has a really strong bias and has actually become worse as social media has become bigger in society is confirmation bias. So if you believe in a certain theory, you can go onto the internet and find someone who's going to support you on that theory. And we have lots of echo chambers now, which are circular, where people speak to people of like minds but they don't go outside of that. And so that just reinforces confirmation bias around ideas, and I think that can also lead to mispricings in securities as well.

Ally Selby: Okay. Well, thank you so much for your time today, Bruce. I really enjoyed that conversation.

Bruce Apted: Yeah, it was great. Thanks, Ally.

Ally Selby: If you enjoyed that too, don't forget to subscribe to Livewire's YouTube channel. We're adding so much great content just like this every single week.

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Bruce's fund invests in a diversified portfolio of approximately 50-100 Australian listed securities across a range of sectors. The strategy looks for high quality companies that are reasonably valued and have an improving growth outlook and positive investor sentiment

Managed Fund
State Street Australian Equity Fund
Australian Shares
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State Street Global Advisors, Australia, Limited (AFSL Number 238276, ABN 42 003 914 225) (“SSGA Australia”). Registered office: Level 14, 420 George Street, Sydney, NSW 2000, Australia · Telephone: +612 9240-7600 · Web: ssga.com. Investing involves risk including the risk of loss of principal. This material is general information only and does not take into account your individual objectives, financial situation or needs and you should consider whether it is appropriate for you. There is no representation or warranty as to the current accuracy of, nor liability for, decisions based on such information. The views expressed in this material are the views of Bruce Apted through the period ended 10 April 2024 and are subject to change based on market and other conditions. This document contains certain statements that may be deemed forward-looking statements. Please note that any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected. The whole or any part of this work may not be reproduced, copied or transmitted or any of its contents disclosed to third parties without SSGA Australia’s express written consent. 6567959.1.1.ANZ.RTL | Exp Date: 30/04/2025 Livewire gives readers access to information and educational content provided by financial services professionals and companies (“Livewire Contributors”). Livewire does not operate under an Australian financial services licence and relies on the exemption available under section 911A(2)(eb) of the Corporations Act 2001 (Cth) in respect of any advice given. Any advice on this site is general in nature and does not take into consideration your objectives, financial situation or needs. Before making a decision please consider these and any relevant Product Disclosure Statement. Livewire has commercial relationships with some Livewire Contributors.

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Ally Selby
Deputy Managing Editor
Livewire Markets

Ally Selby is the deputy managing editor at Livewire Markets, joining the team at the end of 2020. She loves all things investing, financial literacy and content creation, having previously worked for the likes of Financial Standard, Pedestrian...

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