Sector specialisation - why we rather go deep than wide

Because knowing what you don't know is oftentimes more important than knowing what you do know.
Jacob Celermajer

Cordis Asset Management

In investing - as in life - understanding where you have an edge, and where you don’t, can often be the difference between winning and losing. Knowing the limits of your skill set can help investors to avoid risks and rapidly learn. At Cordis, we refer to this knowledge as a circle of competence - an area in which we are confident of our earned knowledge. 

Understanding where you have an investment edge is the key to repeatable and long-lived outperformance. Finding and using this competitive advantage can help:

  1. spot opportunities that other miss
  2. avoid traps that others fall into, and 
  3. rapidly evole your process 

We all have a circle of competence - that area of earned knowledge that we can lean on - but we don't all use it as an advantage. A strange quirk of the investment world is that investors tend to get more general as a career progresses, while many other professions get more specific and deep in their expertise. While there are no doubt some investors with a circle of competence bigger than most of us can dream of, the diversity of knowledge required to appreciate the nuance across investment sectors does not naturally lend itself to a full understanding of critical trends and data.

"You have to figure out what your own aptitudes are. If you play games where other people have the aptitudes and you don’t, you’re going to lose. And that’s as close to certain as any prediction that you can make. You have to figure out where you’ve got an edge. And you’ve got to play within your own circle of competence." Charlie Munger

Importantly, in investing, it is not the size of that circle that counts, but knowing when you are approaching the perimeter. 

Specialisation within a particular sector allows investors to build deep subject matter knowledge, create strong industry relationships, and efficiently conduct targeted due diligence by knowing who and what to ask. For example, compared to a doctor who spends an entire career learning, developing and relearning skills, in say interventional cardiology, a generalist investor doing a few expert calls and a bit of reading cannot really be expected to understand the nuance and difference between the devices used in an operating theatre, the background trial data, and the likelihood of a new technology replacing an old paradigm. In healthcare, this shift of one treatment paradigm to another builds slowly at first and then occurs fast, which is a high impact risk that can ruin an investment thesis. There is just no replacement for earned, rather than learned, knowledge. Using deep sector knowledge within our circle can be critical to avoiding these types of traps and generating long-term returns.

In high-conviction investing, it is often as much about an ability to hold one's nerve during a drawdown and stick to the process, as it is finding great investment ideas to begin with. To build conviction and avoid being bluffed out at the bottom requires intense due diligence and understanding of the external environment around a business, as well as the micro details of current and anticipated performance. An important part of the due diligence process is knowing what to ask and to whom, to cut through the always rosy prepared remarks that CEOs and investor relations teams provide. We have found that our ability to build conviction is certainly greater within our own circle. 

And for the sake of deep and complete understanding of an investment thesis, it is also critically important to stay consistently attuned to industry trends. Trying to pick up technology advancements, new competitors and novel business models each time you switch industry focus is a sure-fire way to miss key and critical details. We have found that as specialist investors, our ability to mitigate these risks is better inside our circle with consistent focus on sector-specific technology obsolescence, competitive challenges, and shifting business models.

A common observation of a specialised investment strategy is that it presents a perceived lack of diversification. However, diversification for diversifications sake has not proven to be a risk mitigation tool, rather a risk spreading tool. With each new position in a portfolio, the portfolio becomes more similar to the index, and the depth of understanding of each prior and new position decreases. After all, how well can a portfolio manager truly understand their 48th 'best idea'?! As Charlie Munger famously said: "It's far better to have a few things you understand well than to have a lot of things you don't".

Here at Cordis our circle of competence is wrapped tightly around the medical technology sector. We believe that investing in medtech requires a level of precision and depth of knowledge analogous to the delicate medical technology procedures performed by the doctors themselves. The Fund’s genesis came from a hospital operating theatre, rather than on a Wall St trading floor, allowing us to build out a world-class Medical Advisory Panel - a group of globally leading physicians and academicians who are intimately involved with the Fund's research phase of our investment process. Medtech is a dynamic industry with regulatory and legal hurdles completely different to any other, even within the healthcare sector. The complexities of regulatory approvals, the nuances of clinical trials, and the intricacies of different medical specialties require a deep understanding of the scientific and technological landscape, as well as an understanding of the financials. We feel that our investment specialization has become increasingly important in a modern and fast-moving medtech investing landscape.

To improve the odds of success in investing - and in life - understanding the perimeter of your circle of competence is of the utmost importance. By developing a deep understanding of the medtech sector and not being distracted by noise outside our circle of competence, we are able to make more informed decisions while managing risks effectively and leveraging industry networks. As Benjamin Graham once remarked: "The intelligent investor does not attempt to be a jack-of-all-trades". This wisdom holds particular weight with us here at Cordis. 

Want to learn more?

Follow Cordis on LinkedIn or here on LiveWire for thoughts, updates and ideas in medical technology. Or feel free to reach out to me directly, I'm always happy to catch up and chat!

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This report was prepared by Cordis Asset Management Pty Ltd ABN 68 637 078 490 a corporate authorised representative (No. 1282680) of Avenir Capital Pty Ltd ACN 150 790 355, AFSL 405469 ("Cordis")”, the investment manager for the Cordis Medical Technology Fund (“Fund”). Equity Trustees Limited (“Equity Trustees”) ABN 46 004 031 298 AFSL No. 240975, is a subsidiary of EQT Holdings Limited ABN 22 607 797 615, a publicly listed company on the Australian Securities Exchange (ASX:EQT), and is the Responsible Entity of the Fund. This document has been prepared for the purpose of providing general information only, without taking account of any individual person’s investment objectives, financial circumstances or needs. Whilst every care has been taken in the production of this document, no warranty is given as to its accuracy and persons relying on this information do so at their own risk. The information contained in this document is not intended to be relied upon as a forecast and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy, nor is it investment advice. Any forwarding-looking statements or forecasts are based on reasonable assumptions, but cannot be relied upon as guarantees or representation as to what future performance will actually occur. Unless otherwise specified, the information contained in this document is current as at the date of issue and all amounts are in Australian Dollars (AUD). You should consider the Product Disclosure Statement (“PDS”) in deciding whether to acquire, or continue to hold, the product. A PDS and application form is available at www.cordisam.com. Cordis and Equity Trustees do not guarantee the performance of the Fund or the repayment of the investor’s capital. To the extent permitted by law, neither Equity Trustees, Cordis, nor any of their related parties including its employees, directors, consultants, advisers, officers or authorised representatives, are liable for any loss or damage (including consequential loss or damage) arising directly or indirectly as a result of reliance placed on the contents of this report. Past performance is not indicative of future performance. The unit price performance calculation methodology follows the FSC Standard No.6: Investment Option Performance - Calculation of Returns (July 2018). Total returns are calculated based on changes in net asset values, at the exit price after the deduction of fees and expenses. Due to individual circumstances, your net returns may differ from the net returns quoted above.

Jacob Celermajer
Portfolio Manager
Cordis Asset Management

Cordis is a boutique Australian fund manager focused on the medical technology sector. As Australia's pre-eminent medical technology investment manager, we try to understand the nuance of medtech by building our circle of competence deep rather...

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