The dichotomy in business today

Technology is enabling businesses to start up at lower costs than ever before. Whether it’s renting server farms from Amazon Web Services, purchasing subscription software on a monthly plan, or hiring cheap developers from overseas, the digital age has brought a myriad of options to entrepreneurs.

However, technology can be a double-edged sword for young businesses. At the same time that more start-ups are able to launch, the entrenched network effects of companies like Amazon, Google, and Facebook, make it harder for these young companies to compete.

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