Why founder-led businesses are set to outperform in 2025 and beyond

There are certain conditions and characteristics of founders and their businesses we look for when investing. We share some of them here.
Tobias Yao

Wilson Asset Management

We are searching for exceptional Australian founder-led businesses to invest in. Those businesses where the founders have a strong stake, driving an almost obsessive commitment to success.

Over the course of 17 years investing in Australian businesses, I have witnessed how strong founders and management teams that have alignment with minority shareholders is an excellent recipe for success. 

Founder-led companies comprised around 20% of our holdings in our small to mid-cap focused listed investment companies (LICs), WAM Microcap (ASX: WMI) and WAM Research (ASX: WAX) have generated 64% of investment portfolio returns since 2018. Both LICs have delivered annualised returns exceeding 15% since inception or the adoption of the current investment strategy.

After taking a deeper dive into what is driving this outperformance, it became clear that unique attributes that founders bring to the table play a pivotal role – a compelling vision, belief, long-term investment and commitment, close engagement with shareholders, and a more hands-on role within the business. 

At the end of the day, it is their name, reputation and legacy on the line.

I have seen this first-hand in Geoff Wilson AO, who founded Wilson Asset Management in 1997. Since then, Wilson Asset Management has exponentially grown funds under management and now invests more than $5.5 billion on behalf of over 130,000 shareholders. Working closely with Geoff has provided me with critical insight into the drivers of a founder-led business and why Wilson Asset Management has such a strong and proven track record of supporting other founders.

What we look for in a founder

Oscar and I search for certain conditions and characteristics of founders and their businesses when we evaluate our likelihood to invest in them. These include things like whether they have a high-performing team around them, whether obsession is observable, do they have a simple-to-understand business, a proven track record of success, risk management in place. These are attributes that have been part of Geoff and Wilson Asset Management’s DNA from the beginning.

Just as important is strong alignment of interests where we are specifically looking for founders who not only have skin in the game but are also committed to growing the business with minority shareholders.

2025 - why it’s a good time to invest behind founder-led IPOs

Recently, my fellow Portfolio Manager at Wilson Asset Management, Oscar Oberg, wrote an article highlighting the expectation that domestic interest rates will follow rate cuts in the US and New Zealand. This presents a welcome tailwind for an IPO market that’s been relatively stagnant since 2022.

We are well-positioned to take advantage of the next IPO cycle. Based on our calculation, founder-led IPOs during the last IPO cycle significantly outperformed their non-founder-led counterparts. This opportunity is very exciting to us over the coming period and the team will be assessing every opportunity that comes across our desks.

It is for these reasons that we are backing founder-led businesses to continue outperforming in 2025 and beyond, and we remain committed to identifying undervalued companies with a catalyst to outperform.
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Tobias Yao
Portfolio Manager
Wilson Asset Management

Tobias has 16 years’ experience in the investment industry. Prior to joining Wilson Asset Management, he spent five years as an investment analyst at Pengana Capital and he previously worked in Ernst & Young’s transaction advisory services division.

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