Chasing Viewers

It may just be the straw that breaks the camel’s back. Free-to-air television advertising that is! Recent data published by Roy Morgan Research on Streaming Video On Demand (SVOD) services shows that since launching a few months ago, Netflix in Australia is absolutely killing it. The numbers are really quite staggering. Despite Presto, Stan, Quickflix and Foxtel Play existing in the Australian market place well before they first officially opened their doors to customers, Netflix has amassed over 1 million subscriptions in over 408,000 households. That’s over 10x more than Presto and Stan. Mindboggling. As a result, shares of Nine Entertainment Ltd (ASX: NEC), Seven West Media Ltd (ASX: SWM) and Southern Cross Media (ASX: SXL) all continue to experience further price declines. This is despite the fact that their shares continue to look cheap. We don’t expect this trend to reverse anytime soon; Read more here: (VIEW LINK)