Free to air TV: is it stuffed?

The launch of streaming services – think Netflix, Stan and Presto – is perhaps the most alarming threat ever faced by the networks. Those streaming services have enjoyed overwhelming success; iiNet says 15% of all its traffic is due to Netflix alone and other ISP's are struggling to cope with network demand. It’s unlikely that viewers are supplementing their free to air viewing with paid streaming. Almost certainly, streaming will cannabalise viewing time from traditional networks. Those networks must also deal with a looming demographic catastrophe. Speak to anyone under the age of 25 and its clear young people have already abandoned television. The stickiness of older viewers may be one reason that TV’s demise is yet to be reflected in the numbers. Over time, it will. (VIEW LINK)