How Joe Aston went from the back page to bestseller

Joe Aston transformed the Australian Financial Review's Rear Window from snippets of gossip to a hard-hitting, must-read business column.
Matthew Kidman

Centennial Asset Management

Image: Joe Aston
Image: Joe Aston

Welcome to the final episode of Success and More Interesting Stuff for 2024. In this episode, we’re closing out the year with a guest who knows how to deliver a knockout punch.

Joe Aston spent 12 years as co-writer of the AFR’s Rear Window column, transforming it from a finance industry gossip page into a hard-hitting, no-holds-barred must-read. With a sharp wit and a fearless approach, Aston took on everyone from prime ministers and billionaires to untouchable institutions.

In October 2023, Aston signed off from Rear Window with a bang, exposing Qantas and its CEO Alan Joyce for their conduct during the COVID pandemic. But Aston didn’t stop there. Instead of taking a break, he penned the bestseller The Chairman’s Lounge, a deep dive into how Qantas fell from national sweetheart to corporate villain.

Before journalism, Aston cut his teeth in politics, working with Joe Hockey and Liberal Party icon Bruce Baird. He also spent time inside the walls of Qantas, gaining firsthand insights that would shape his future career.

It’s a conversation you won’t want to miss as we wrap up an incredible year. I hope you enjoy this podcast and I look forward to bringing you more episodes of Success and More Interesting Stuff in 2025.

Click on the player below to listen to the podcast

Related Links

The Chairman's Lounge
Joe Aston's next venture

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  • Time codes

    • 0:00 - Introduction
    • 1:35 - Writing The Chairmans Lounge
    • 5:23 - Education and early career
    • 15:20 - Lessons from a career in politics and airlines
    • 22:00 - A move to journalism and the evolution of Rear Window
    • 33:20 - Taking on big stories and bigger personalities
    • 38:46 - Responses and complaints
    • 42:20 - Choosing stories
    • 45:36 - Qantas - the gift that keeps on giving
    • 55:16 - Buybacks and share sales
    • 57:40 - There’s more to come from Joe Aston

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    Matthew Kidman
    Principal and Portfolio Manager
    Centennial Asset Management

    Matthew is the Principal and Portfolio Manager at Centennial Asset Management. Prior to this, Matthew was the CIO at Wilson Asset Management between 1998 and 2011, achieving 18% p.a. over the period.

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