Why did Google buy Nest

Why did Google buy Nest? Nest instantly gives the company an enormous infusion of Apple-esque magic in making great products and marketing them well (Since launching Nest have hired roughly a hundred of Apple's best engineers and marketers). Google desperately needs this, as devices - not just the software and Web sites that run on them - have become increasingly important to its business. Page and his executives have tried to do this on their own, but have mostly failed. For all of Google's success as a search engine and in search advertising, its efforts to sell consumer electronics have been disastrous. Read more: (VIEW LINK)